Genesis is the luxury vehicle division of Hyundai, one of the premier automakers in the world. The Genesis Motors brand was established so the company could focus on pure luxury and refinement, offering drivers sophistication like never before. The name entails a fresh start, but Genesis is simply taking the high-quality engineering found in all Hyundai models and adding a unique twist. Read on to learn more about the history of Genesis.

Beginnings. The Hyundai Genesis luxury sedan first appeared as early as 2004, which is when many began talking about creating an entirely separate division for luxury models. Directors and designers from a diverse range of other companies-including Lamborghini, Bentley, Audi, and BMW's M division-oversaw the production and founding of Genesis Motors in 2015.

Models. The previous Equus and Genesis Sedan serve as predecessors to the current generation of vehicles offered by Genesis Motors. New models include the G80 and G90, both of which feature refined materials, ergonomic designs, and precision tuning. They also have state-of-the-art technologies to ensure you have a truly unparalleled driving experience. The brand has also worked on several conceptual models to showcase research and design breakthroughs.

Future. Genesis is among the top-ranking luxury brands on the market, and it's just getting started. By 2020 the brand hopes to develop additional luxury sedans, a sports coupe, a pair of SUVs, and added technologies. Genesis Motors has already introduced Genesis Connected Services and Genesis Intelligent Assistant, two systems that are setting new standards when it comes to in-vehicle connectivity.

Genesis is the future of mobility. This truly modern brand is aiming to redefine your driving experience, using the latest technologies, exclusive materials, and world-renowned designers. You won't want to drive anything besides the new Genesis lineup. Stop by Genesis of Evansville for more information or a test drive.

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